PPC Advertising - Internet Marketing, San diego
What is PPC Advertising?
PPC advertising is a form of online advertising in which the advertiser pays per click, i.e., each time someone clicks the mouse on their ad and links to your landing page. The most popular PPC advertising program is Google Adwords. Our San Diego Internet marketing company can help you better understand the process.
Flat-rate PPC vs Bid-based PPC
In a flat-rate-placement (FRP) program, advertisers pay a fee (as little as $1.00 per month) no matter how many clicks they get. Similar to cost-per-impression but without the impression limit, your rate is fixed for the month.
Bid-based PPC works on the same model as normal PPC programs, although here you will actually be competing with other advertisers for ad spots. When an online search is performed and it comes time to show the user an ad, the automated auction system takes over. Our San Diego Internet marketing company can help you better understand the process.
Top 10 PPC Benefits
- Cost control – Businesses have different budgets, and PPC advertising allows you to specify how much you want to spend on any given day. Our San Diego Internet marketing company understands the importance of keeping your costs down.
- Immediate results – Set up a campaign, activate it and you’re advertising instantly. Clicks can have happen within minutes or hours from the time of setup.
- Simplification - The interfaces on the PPC management pages have gotten very easy to use. Simply pick a keyword or keyword phrase, a bid price and an place the ad. Our San Diego Internet marketing company understands the importance of keeping things simple.
- 24/7 presence – If you have an automated online store that runs itself, then PPC is definitely for you. Your store is open 24/7, so should your ads. Even if you’re brick & mortar, your customers can search all hours of the day and night and find about your business.
- Targeting – By choosing keywords that match ads that match the final landing pages means that you can precisely match what a visitor is searching for and target to precisely the page that has what they are searching for.
- Geo location – Target a a local area, city, or region in your campaigns. You can have a campaign just for San Diego that only San Diegans will see.
- Brand awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are now aware of you. Some people will even setup ads designed not to be clicked on, but for brand awareness only.
- Trackability - You can track what keywords are being searched, how many clicked on your ads, and even track if they bought a product from the click. Our San Diego Internet marketing company can help you understands the the tracking process.
- Position control - Your ads may be placed in the top positions where they can be easily viewed. However, the bid price is higher for ads in top positions.
- Measurable feedback – You can measure how effective your ad's keywords are by counting the number of clicks and conversions.
Top 5 Pay Per Click Tips - Internet Marketing, San Diego
- Use appropriate data samples for decisions - Before making a drastic decision, make sure you view several months worth click and conversion activity. Our San Diego Internet marketing company can help you better understand the process.
- SEO your PPC landing sages - By applying basic on-page SEO tactics and web usability best practices to your landing pages, you can save money and improve your ad position.
- Calculate your lifetime customer value - Know the long term value of customers you acquire through PPC. For example, count the average of how many time your typical customer will buy per year. Our San Diego Internet marketing company can help you better understand the process.
- Test your ad copy - A/B testing ads is easy. However, don’t be overly concerned about changes that are too small to track.
- Set cost per conversion goals by product category - Determine how much you can afford to pay for each product category.
Top 5 Pay Per Click Mistakes - Internet Marketing, San Diego
Using with pay per click the wrong way can cause your business to lose money. These are five pitfalls that you want to avoid.
- Structuring campaigns improperly – Too many business create ad groups with loose set of keywords. Add a few relevant keywords to each ad group (10 max) and add more groups as necessary to accommodate new “themed” keywords. Our San Diego Internet marketing company can help you better understand the process.
- Using the wrong amount of keywords - Don't assume that you can get all the sales your need with a small amount of keywords like 20. Going extremely high into the thousands is also ineffective. Start off with 200 – 300 targeted keywords and that will allow you to test appropriately. Our San Diego Internet marketing company can help you better understand the process.
- Not tracking ads with keyword conversion in mind – The only reason you are running on online ad campaign is to create conversion. Setting up Google analytics allows you to track those conversion with precision so that you know how effective your campaign really is. Our San Diego Internet marketing company can help you better understand the process.
- Using broad match for all settings - By setting all your keywords to broad match initially you allow Google to control which keywords it deems “relevant” for your campaigns rather than deciding for yourself. Broad Match can provide great targeted traffic, but only when you have a large list of negative keywords attached to the campaign and ad groups. Our San Diego Internet marketing company can help you better understand the process.
- Leaving the content network on - When you first set up Google AdWords, the Content Network is set to “on” by default. This typically only works for certain products and industries and those advertisers with a lot of experience and the ability to perform frequent testing. The content network doesn’t deliver relevant enough results to make it worthwhile on a small budget. It’s difficult to manage where your ad shows up and what queries it will show for unless you know exactly what you are doing. Our San Diego Internet marketing company can help you better understand the process.
Although we do not manage PPC campaigns, our San Diego Internet marketing company can help you better understand the process. We focus on getting your website to the top of the search engine results because those results are the most trusted.
