SEO and Internet Marketing
How SEO Fits Into Your Internet Marketing Strategy
- In every marketing strategy there are the Four P's.
- Product (or service)
- Price
- Place (Distribution)
- Promotion
We use SEO take each of these for P's as a pulling mechanism to attract buyers. Staring with the Product. Your potential customer is searching online for a Product. Using proper optimization, you will use your product or service as a keyword. The problem is that some of our clients don't use the keywords properly.
Here is a great example. We have some clients that are motivational speakers so their service is motivational speaking. Let's say this speaker's name is David Dynamic and he lives in Los Angeles. Now, David has a website and he is wondering why he is not getting found online for speaking gigs.
First of all, as a San Diego, Internet marketing company we look at the keywords that he is ranking for. It turns out the his website does not focus on his “money keywords” but focuses on his name, David Dynamic. The problem is, no one is searching for his name. His potential customers are searching for the terms “motivational speaker, Los Angeles”. This is where SEO search engine optimization comes in.
Proper optimization insures that you will be found for what your prospect is searching for. That's the only way to get found. Our San Diego, Internet marketing company will advise you on the proper keywords, and key phrases to get you the results you are looking for. With this information in hand we can set goals for website traffic and social media activity. We say activity versus campaign because it is a long term, ongoing process.
San Diego Internet Marketing - Building a Framework
San Diego Internet marketing company, Flight Path Multimedia, believes in beginning with the end in mind. That's why it's important to do SEO for the long haul, because SEO is long lasting and supports your efforts over the long term. Just buying Google Ads helps with immediate traffic, but as soon as you are no longer willing to pay for the ads, they come down and that presence disappears. You're invisible if you haven't included SEO as part of the marketing strategy.
SEO and social media work well together as long as there is a framework for doing so. One way to build SEO and social media programs efficiently is to follow a social media roadmap:
Objectives define the measures of success for the business and looks forward to your target audience as supporters of those success measures.
Audience represents all the people who are going to be aware of your
marketing message.
The Goal represents a percentage of your audience that will take the action
that you want them to take.
Strategy is the overall method that bridges the gap between your business
objectives and reaching your audience.
Tactics are the individual components within your strategy that move you
closer to your goal with every action.
Search Engine Optimization acts as a highlighter for your tactics, signaling
to the search engines and your audience that the information is relevant
to them.
Top 5 Benefits of Search Engine Optimization - Internet Marketing, San Diego
- Improve your ranking on the search engines.
- Increase your company's visibility.
- Attract searchers to your website.
- Gain the interest of highly targeted prospects.
- Generate new sales & leads that convert.
How SEO effects Your Social Media Campaigns
YouTube Videos
The title of your Youtube page should contain your most important keywords. You also allows you to customize the URL (web address) of your fan page. You should also use the Titles, description, and tags, to make your page and videos more searchable.
Facebook Pages
The title of your Facebook page should contain your most important keywords. Facebook also allows you to customize the URL (web address) of your fan page. Facebook will automatically create an address for your page but you can modify it, in case you feel unhappy with the automatic one.
Blog Posts
Seo effects your how your blog posts are seen by the search engines. Everything in your blog posts from the URL, Title, Headlines, post length and keyword density are taken in to consideration for being relevant for your searches.
