San Diego Online Marketing Company

Our mission is to serve our clients, big or small, with the same passion, integrity, loyalty and effectiveness as possible, without the overly inflated expense normally associated with online marketing.

For over 10 years, our San Diego Online Marketing company has worked with some of the world's most successful brands and recognizable brands. Our Internet marketing consultants help companies plan, implement and manage highly effective online marketing campaigns.

Types of Services

From web design and search engine optimization, to social media marketing, Flight Path Multimedia helps clients dramatically increase traffic, gain market share, foster customer evangelism, and increase sales while providing the highest level of return on investment.

San Diego Online Marketing - Working With the Best

We serve our clients by knowing how to work with the top rated Internet companies and the tools they they provide.

We Work with Your Strategy

Today's online entrepreneurs need more than just a website to be successful. They need techniques to drive targeted potential customers to their sites, experts that are knowledgeable about how to design sites that sell effectively, and Internet-specific marketing strategies that will convert traffic into sales and profits.

San Diego Online Marketing company, Flight Path Multimedia, will with work with the strategies that you have set forth for your business and incorporate the best online practices to bring you the results that you are looking for.

We Play By the Rules

San Diego Online Marketing company, Flight Path Multimedia, prides itself on remaining ethical and abstaining from "black hat" web practices. Often it becomes tempting for an SEO to use tricks to get on top of the search engines quickly in order to impress a client.

While a quick jump in rankings may be impressive, unethical practices will soon lead to unwanted reaction from the likes of Google, Yahoo and Bing. It could lead to your website being banned from their results entirely.

Black Hat Practices We Avoid

Adding Keywords that Don't Relate to Your Content

Google lowers rankings for websites that use unrelated keywords. Using a keyword for the search engine to generate traffic to an unrelated page is considered spam. Searchers who are looking for "Realtor La Jolla" is not expecting to land on a page selling Viagra from China.

Cloaking

Designing your web site so that search engines see one thing and visitors see another is called "cloaking".

Duplicating Content

Sometimes sites try to collect page views by duplicating the same content on multiple pages. This may not necessarily get your website banned, but the page most likely be omitted in the results.

Doorway Pages

Doorway pages or gateway pages are pages that are optimized for one key term but are really designed to be gateways to lead you to different content. This works by redirecting a visitor automatically within the source code.

Distributing Malware, Trojans or Viruses

Google's going to remove you from their index if your site is distributing malware, Trojans or viruses. No reputable company would ever do this initially.

Having a Robot Write Your Web Site

San Diego Online Marketing company, Flight Path Multimedia, will either write the content for you or with you to get the best written content for readers first, search engines second.

Linking to Link Farms

Just because someone links to you does not obligate you to link back to them. These may be simply link farms that have no relation to your topic or industry. The result is lowered rank.

Hiding Text

Hiding keywords by making the background color the same as the font color is called font matching. Our San Diego online marketing company, we won't jeopardize your rankings.

Title Stacking

We don't try to add extra <title> tags for more keywords. That's considered keyword stuffing.

We're the Good Guys

San Diego Online Marketing company, Flight Path Multimedia, works from Google's “Don't be evil” philosophy and guidelines to insure that your online presence is compliant with their best practices.

We also employ Google's "Quality Guidelines," which outline their preferred practices and spell out some of the illicit actions that may lead to a site being removed entirely from their index or otherwise penalized. There include:

Design and content guidelines
Technical guidelines
Quality guidelines

If you need a firm that delivers real, measurable results in an ethical "White Hat" manner, contact San Diego online marketing company, Flight Path Multimedia and experience success.