SEO

What is SEO?

Search engine optimization (SEO) is the process of improving the volume of traffic to your web site from search engines via "natural" search results as opposed to search engine marketing (SEM) which involves paid inclusion. Typically, the higher a site appears in the search results list, the more visitors you will receive from the search engine. The goal is to achieve high "page rank" and appear on the first pages of Google, Bing and Yahoo for your specific keywords.

SEO Strategy

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

Building SEO Friendly Websites

The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been SEO optimized for the purpose of search engine exposure

SEO Best Practices

We employ best practices in SEO to insure effective search engine optimization, or SEO, to increase traffic to your web site from search engines via "organic" or un-paid search results.

There are all sorts of tried-and-true SEO (define) tactics that can be used to ensure your site is successfully crawled, indexed, and positioned in the major search engines. Though SEO tactics evolve with the technologies used to render websites, certain fundamentals remain constant.

To insure your website adheres to current SEO best practices we make sure that :

• Target keywords are relevant to site content
• Target keywords that are popular phrases used in search engine queries
• Page titles start with your targeted keywords
• Proper H1, H2, H3 header tag are properly sequenced
• Permanent body copy is contextually sufficient with proper keyword balance
• Text links include targeted keywords that point users to pages within your site
• Navigation uses HTML, CSS or image replacement in graphical navigation
• Graphics used in the site have descriptive, keyword-rich alternative attributes that are useful for visitors
• Your website has a site map with text links
• The URLs of your dynamic, database-driven pages look simple and static
• The site have a flat directory structure
• The home page and other key category pages have analytics
• You routinely list your site in other trusted, human-reviewed online directories
• All the pages in your website have keyword-rich meta descriptions
• Your site has a custom error page
• The site's filenames and directory names include targeted keywords
• Your site avoids using pop-ups and frames.
• The exact same content is visible to both users and search engine spiders
• You avoid free-for-all linking offers

If you're unsure about some of the these SEO practices, please contact us for a consultation.